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amfAR, The Foundation for AIDS Research - www.amfar.org/

MEDIA ALERT

August 5, 2014

The AIDS Memorial Quilt Returns to New York City for the First Time in A Significant Way Since 2002

Kiehl's Since 1851 Sponsors Open-to-the-Public Dedication on Governor's Island

The AIDS Memorial Quilt. Washington, D.C. U.S.A.

August 5, 2014

What: An open-to-the-public dedication of The AIDS Memorial Quilt that will feature an unfolding ceremony, new panel dedication and a Reading of the Names. This program marks the first time in more than a decade that the City of New York has hosted The AIDS Memorial Quilt with a display of this magnitude. The unveiling, sponsored by Kiehl's Since 1851, is a part of the fifth annual Kiehl's LifeRide for amfAR, a charity motorcycle ride that raises funds and awareness for amfAR, The Foundation for AIDS Research, which is dedicated to ending the global AIDS epidemic. The upcoming ride is August 2nd -12th, from Milwaukee, making stops in Chicago, Detroit, Niagara Falls and Lake George, and ending in Kiehl's own hometown of New York City.

Who: Featured speakers include Julie Rhoad, The NAMES Project Foundation CEO; Kenneth Cole, amfAR Chairman; Kevin Robert Frost, amfAR CEO and Chris Salgardo, President Kiehl's USA.

Notable guests in attendance include: Tyson Beckford, Model; Gilles Marini, Actor; Teddy Sears, Actor; Milissa Sears, Actor; Grant Reynolds, TV Host, former Marine Sniper; Conrad Leach, Artist; Katee Sackhoff, Actor; Scott Niemeyer, Producer; Vanessa Marcil, Actor

WHEN: Monday, August 11th
Ceremony: 4:30 PM - 6:30 PM
Media Check-In: 3:30 PM

Ferries depart at 4 PM, 4:45 PM and 5:15 PM. The ride to Governors Island is 7 minutes. Public ferries return to Manhattan at 5 PM and 6 PM. A special dedicated ferry for guests attending this event will depart the Island at 6:45 PM.

Where: Governors Island, New York Ferry departs from Battery Maritime Building, 10 South Street, New York (corner of South and Whitehall Streets)

MEDIA
RSVP:            David Smith

O: 212.561.7423/C: 908.917.0654

David.smith@kingcompr.com  

About amfAR, The Foundation for AIDS Research: amfAR,
The Foundation for AIDS Research, is one of the world's leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $388 million in its programs and has awarded more than 3,300 grants to research teams worldwide. www.amfar.org

Kiehl's Commitment:
In 1996 Kiehl's made HIV/AIDS a key philanthropy.  Over the past two decades, the fervent support of HIV/AIDS organizations has been at the heart of Kiehl's efforts, leading to partnerships with organizations such as amfAR, The Magic Johnson Foundation for AIDS and Youth AIDS.  Since 2001, Kiehl's has raised approximately $3,000,000 for HIV/AIDS organizations and continues to do so. 

Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at  www.Kiehls.com , by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide. For additional information on Kiehl's since 1851, visit www.kiehls.com .

About The NAMES Project Foundation:
Established in 1987, The NAMES Project Foundation is the non-profit organization that is the caretaker of The AIDS Memorial Quilt. The agency's mission is to preserve care for and use the ever-growing AIDS Memorial Quilt to foster healing, heighten awareness and inspire action in the age of AIDS and beyond. www.aidsquilt.org


"Reproduced with permission - amfAR, The Foundation for AIDS Research"

amfAR, The Foundation for AIDS Research
www.amfar.org

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