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19th Annual Elton John AIDS Foundation Academy Awards Viewing Party to be Hosted by Sir Elton John and David Furnish with Special Performance
by Florence + The Machine

Chopard, Jo and Raffy Manukian to Co-Sponsor Gala

LOS ANGELES, Jan. 31, 2011 - The Elton John AIDS Foundation (EJAF) announced today that the 19th annual Elton John AIDS Foundation Academy Awards Viewing Party hosted by Sir Elton John and David Furnish will take place on Sunday, February 27, at the Pacific Design Center in Los Angeles. Sir Elton stated, "I am tremendously excited to announce that Best New Artist Grammy nominee Florence + The Machine has accepted my personal invitation to perform for guests attending this year's gala event."

Guests will arrive at the Academy Awards Viewing Party at 4:00 pm for a cocktail reception followed by a gala dinner and viewing of the 83rd Academy Awards® telecast. This year Chef Ludo Lefebvre, owner of the wildly popular touring restaurant LudoBites in Los Angeles, will prepare the menu. Named one of the World's 50 Greatest Chefs by Relais & Chateaux, "Chef of the Future" by Time Magazine and nominated by the James Beard Foundation for the "Rising Star" award, Chef Ludo is known for his innovative and adventurous cuisine and menu design.

For nearly two decades, the world has turned its attention to this annual event as it attracts the brightest stars in entertainment for a singular purpose - to raise money and awareness for the fight against HIV/AIDS. In 1993 Sir Elton John pledged to the Hollywood community that he would hold this event every year until a cure for HIV/AIDS had been found. Nearly 20 years later, the Hollywood community is still standing with Sir Elton John, showing their support for the Foundation and this worthy cause.

"2011 marks the 30th year since the disease we have come to know as HIV/AIDS was first observed by physicians in American patients," said Sir Elton. "Since then, tremendous strides have been made in our understanding of this terrible virus and the disease process it causes, as well as in the medical treatment of people living with HIV/AIDS. However, in many ways we are still dealing with the same problems, prejudices, and roadblocks that stymied efforts to engage the epidemic aggressively in the 1980s. There are still government policies in place that fly in the face of scientific fact and public health practice; our society still turns its back on the very people who most need our help; and we still do not give our children the information they so urgently need to protect their health, their future and their very lives. This is precisely what the Elton John AIDS Foundation has been doing since its inception, and it is even more important today that we raise as much money as possible to address these issues in order to reduce the terrible human cost of this preventable disease."

Nowhere else in Hollywood can you find a more eclectic group of luminaries who have come together to support a cause on the evening of the Academy Awards. Throughout the years, the party has played host to legendary actors including Dame Elizabeth Taylor and Sir Ben Kingsley, today's Academy Award winning stars and celebrity personalities such as Gerard Butler, Halle Berry, Marion Cotillard, Catherine Zeta-Jones and Michael Douglas, Denzel Washington and Ryan Seacrest, and the biggest names in rock-n-roll including Jon Bon Jovi, Bono, Sir Paul McCartney, Prince, John Mayer, Jennifer Hudson, Katy Perry, Adam Levine and Grace Jones.

In addition to being the largest fund-raising event on Oscar's big night, the affair has become known for its spectacular musical performances. This year is no exception, as Florence + The Machine will take center stage to entertain this year's guests. While Florence + The Machine pride themselves on the fact that no two live performances are ever alike, guests can be sure they will hear some of their favorite songs, including "Dog Days Are Over."

Known for her soaring, epic vocals and quirky melodies, Florence Welch and her band, "The Machine," released a debut album, Lungs, in July 2009 to critical acclaim, reaching the top of the UK charts in January 2010, where it stayed for 28 consecutive weeks and has been certified as quadruple platinum. Performances on the MTV Music Awards and the hit show Glee propelled Florence + The Machine into the US market, where their title track "Dog Days Are Over" is currently climbing the Billboard's Hot 100 chart, and was featured on the soundtrack of the blockbuster movie "Eat, Pray, Love."

Follow the Elton John AIDS Foundation on Facebook:   http://apps.facebook.com/causes/5321

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ELTON JOHN AIDS FOUNDATION - The Elton John AIDS Foundation (EJAF) was established in the United States in 1992 (EJAF-US) and in the United Kingdom in 1993 (EJAF-UK) by founder and Chairman Sir Elton John . Together, both entities have raised more than $220 million for worthy programs in 55 countries around the globe since inception. Today, EJAF is one of the world's leading nonprofit HIV/AIDS organizations supporting innovative HIV prevention programs, efforts to eliminate stigma and discrimination associated with HIV/AIDS, and direct care and support services for people living with HIV/AIDS. EJAF-US's current grant-making priorities target HIV prevention programs in the Southern United States , the Caribbean , and Latin America ; HIV prevention and care services for highly marginalized and vulnerable populations; and HIV/AIDS prevention education and the promotion of sexual health for adolescents.  For more information, please visit www.ejaf.org .

CHOPARD: For over 150 years, Chopard has built an international reputation for luxurious jewelry designs and impeccably crafted high-precision timepieces. From the founding family to the Scheufele family, who purchased the company in 1963, Chopard continues to be governed by its enduring principles: a penchant for excellence, the pursuit of quality, creativity, independence, and fundamental human respect. The Scheufele family regards serving just and noble causes as a natural duty. Building on its success, Chopard devotes its talent and its reputation to the most vulnerable members of society. For over a decade, Chopard has supported the Elton John AIDS Foundation. Caroline Gruosi-Scheufele, Co-President and Artistic Director designed a watch collection in collaboration with Sir Elton John himself; a testament to their friendship, the watch collection reflects the artist's extravagant personality as well as his tremendous generosity. A percentage of sales from these watches benefit the Elton John AIDS Foundation. For further information please visit: www.chopard.com.

JO and RAFFY MANOUKIAN: Jo and Raffy Manoukian are honored to be one of the sponsors of the annual Elton John AIDS Foundation Academy Awards® Viewing Party. They have been personal friends of Sir Elton John since the early 1990s and are actively involved with the Foundation as both Trustees and Board Members. The Elton John AIDS Foundation forms only one part of Jo and Raffy's philanthropy. Their charitable efforts span the globe with special emphasis on health, education, human rights, music, sports and media ventures.

AMERICAN AIRLINES: American Airlines, American Eagle and the AmericanConnection airlines serve 250 cities in over 40 countries with more than 3,400 daily flights. American Airlines is the official airline of the Elton John AIDS Foundation.

CONTACT:

Christina Lee
ROGERS & COWAN
310-854-8100

Source: Elton John AIDS Foundation


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