Chopard, Jo and Raffy Manukian to Co-Sponsor Gala
LOS ANGELES, Jan. 31, 2011 - The Elton John AIDS Foundation (EJAF) announced today that the 19th
annual Elton John AIDS Foundation Academy Awards Viewing Party hosted by Sir Elton John and David Furnish will take place
on Sunday, February 27, at the Pacific Design Center in Los Angeles. Sir Elton stated, "I am tremendously excited
to announce that Best New Artist Grammy nominee Florence + The Machine has accepted my personal invitation to perform
for guests attending this year's gala event."
Guests will arrive at the Academy Awards Viewing Party at 4:00 pm for a cocktail reception followed
by a gala dinner and viewing of the 83rd Academy Awards® telecast. This year Chef Ludo Lefebvre, owner of the wildly popular
touring restaurant LudoBites in Los Angeles, will prepare the menu. Named one of the World's 50 Greatest Chefs by Relais
& Chateaux, "Chef of the Future" by Time Magazine and nominated by the James Beard Foundation for the
"Rising Star" award, Chef Ludo is known for his innovative and adventurous cuisine and menu design.
For nearly two decades, the world has turned its attention to this annual event as it attracts the brightest
stars in entertainment for a singular purpose - to raise money and awareness for the fight against HIV/AIDS. In 1993 Sir Elton John
pledged to the Hollywood community that he would hold this event every year until a cure for HIV/AIDS had been found. Nearly 20
years later, the Hollywood community is still standing with Sir Elton John, showing their support for the Foundation and this worthy cause.
"2011 marks the 30th year since the disease we have come to know as HIV/AIDS was first observed by physicians in American
patients," said Sir Elton. "Since then, tremendous strides have been made in our understanding of this terrible
virus and the disease process it causes, as well as in the medical treatment of people living with HIV/AIDS. However,
in many ways we are still dealing with the same problems, prejudices, and roadblocks that stymied efforts to engage
the epidemic aggressively in the 1980s. There are still government policies in place that fly in the face of
scientific fact and public health practice; our society still turns its back on the very people who most
need our help; and we still do not give our children the information they so urgently need to protect
their health, their future and their very lives. This is precisely what the Elton John AIDS
Foundation has been doing since its inception, and it is even more important today that
we raise as much money as possible to address these issues in order to reduce the
terrible human cost of this preventable disease."
Nowhere else in Hollywood can you find a more eclectic group of luminaries who have come together to support a cause on the evening
of the Academy Awards. Throughout the years, the party has played host to legendary actors including Dame Elizabeth Taylor and
Sir Ben Kingsley, today's Academy Award winning stars and celebrity personalities such as Gerard Butler, Halle Berry, Marion
Cotillard, Catherine Zeta-Jones and Michael Douglas, Denzel Washington and Ryan Seacrest, and the biggest names in
rock-n-roll including Jon Bon Jovi, Bono, Sir Paul McCartney, Prince, John Mayer, Jennifer Hudson, Katy Perry,
Adam Levine and Grace Jones.
In addition to being the largest fund-raising event on Oscar's big night, the affair has become known for its spectacular musical
performances. This year is no exception, as Florence + The Machine will take center stage to entertain this year's guests.
While Florence + The Machine pride themselves on the fact that no two live performances are ever alike, guests can be
sure they will hear some of their favorite songs, including "Dog Days Are Over."
Known for her soaring, epic vocals and quirky melodies, Florence Welch and her band, "The Machine," released
a debut album, Lungs, in July 2009 to critical acclaim, reaching the top of the UK charts in January 2010, where it stayed for
28 consecutive weeks and has been certified as quadruple platinum. Performances on the MTV Music Awards and the hit show
Glee propelled Florence + The Machine into the US market, where their title track "Dog Days Are Over" is
currently climbing the Billboard's Hot 100 chart, and was featured on the soundtrack of the blockbuster movie "Eat, Pray, Love."
Follow the Elton John AIDS Foundation on Facebook: http://apps.facebook.com/causes/5321
ELTON JOHN AIDS FOUNDATION - The Elton John AIDS Foundation (EJAF) was established in the United States in 1992 (EJAF-US)
and in the United Kingdom in 1993 (EJAF-UK) by founder and Chairman Sir Elton John . Together, both entities have raised more than $220 million for
worthy programs in 55 countries around the globe since inception. Today, EJAF is one of the world's leading nonprofit HIV/AIDS organizations
supporting innovative HIV prevention programs, efforts to eliminate stigma and discrimination associated with HIV/AIDS, and direct care
and support services for people living with HIV/AIDS. EJAF-US's current grant-making priorities target HIV prevention programs
in the Southern United States , the Caribbean , and Latin America ; HIV prevention and care services for highly marginalized
and vulnerable populations; and HIV/AIDS prevention education and the promotion of sexual health for
adolescents. For more information, please visit www.ejaf.org .
CHOPARD: For over 150 years, Chopard has built an international reputation for luxurious jewelry
designs and impeccably crafted high-precision timepieces. From the founding family to the Scheufele family, who purchased the
company in 1963, Chopard continues to be governed by its enduring principles: a penchant for excellence, the pursuit of
quality, creativity, independence, and fundamental human respect. The Scheufele family regards serving just and noble
causes as a natural duty. Building on its success, Chopard devotes its talent and its reputation to the most
vulnerable members of society. For over a decade, Chopard has supported the Elton John AIDS Foundation.
Caroline Gruosi-Scheufele, Co-President and Artistic Director designed a watch collection in
collaboration with Sir Elton John himself; a testament to their friendship, the watch
collection reflects the artist's extravagant personality as well as his tremendous
generosity. A percentage of sales from these watches benefit the
Elton John AIDS Foundation. For further information please visit: www.chopard.com.
JO and RAFFY MANOUKIAN: Jo and Raffy Manoukian are honored to be one of the sponsors of the annual
Elton John AIDS Foundation Academy Awards® Viewing Party. They have been personal friends of Sir Elton John since the early
1990s and are actively involved with the Foundation as both Trustees and Board Members. The Elton John AIDS Foundation
forms only one part of Jo and Raffy's philanthropy. Their charitable efforts span the globe with special emphasis on
health, education, human rights, music, sports and media ventures.
AMERICAN AIRLINES: American Airlines, American Eagle and the AmericanConnection airlines serve 250
cities in over 40 countries with more than 3,400 daily flights. American Airlines is the official airline of the Elton John AIDS Foundation.
ROGERS & COWAN
Source: Elton John AIDS Foundation