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MEDIA ADVISORY

AIDS Vancouver Grocery tackles hunger with the help of Whole Foods 5% Day

November 30, 2011 - Vancouver, BC: December 1, 2011, On World AIDS Day, Whole Foods Market will be donating 5% of their net sales from all four locations throughout the Lower Mainland to benefit AIDS Vancouver's Grocery Program.

The AIDS Vancouver Grocery (known as the Grocery) is based upon the principle that adequate nutrition is paramount for sustaining and prolonging health and quality of life, particularly for those living with HIV/AIDS. The AIDS Vancouver Grocery is the only food bank in the lower mainland that focuses predominantly on providing nutritionally relevant options specific to individuals living with HIV/AIDS and their unique health needs.

The AIDS Vancouver Grocery is open to serve AIDS Vancouver's HIV+ client base, 56 days throughout the year. The Grocery services are available at no cost to people with HIV/AIDS who are registered clients of AIDS Vancouver with an annual income of less than $20,000. The AIDS Vancouver Grocery hands out approximately 16,000 bags of groceries to approximately1200 individuals and families living with HIV/AIDS per year.

This year, donations to the AIDS Vancouver Grocery have hit an unprecedented low and Whole Foods Market is helping fill this urgent need by donating 5% of their net sales on World AIDS Day to the AIDS Vancouver Grocery.

What:             Whole Foods Market 5% Day supporting AIDS Vancouver's                         Grocery Program on World AIDS Day

Who:             Interviews are available with:

                        Brian Chittock, Executive Director, AIDS Vancouver

                        Heidi Morgan, Grocery Coordinator, AIDS Vancouver

                        Bradford McIntyre, Board Vice Chair, AIDS Vancouver

                        Zachery C. Longboy, Marketing and Community Relations                         Lead, Whole Foods Market

Where:          Participating Wholefoods Locations:

                        Park Royal Village - 925 Main Street

                        Kitsilano - 2285 West 4th Ave

                        Cambie - 510 West 8th Ave

                        Robson - 1675 Robson Street

When:            Thursday, December 1, 2011 10am-7pm

All media are invited to cover this meaningful event.

-30-


VISIT: Grocery Program


For Media Enquiries:

Jessica Wood
Director of Development and Public Relations
AIDS Vancouver
(604) 696-4659
jessicaw@aidsvancouver.org

Zachery C. Longboy
Marketing & Community Relations Lead
Whole Foods Market
1675 Robson Street
Zachery.Longboy@wholefoods.com

 


About AIDS Vancouver

The first AIDS service organization in Canada.
AIDS Vancouver was founded in 1983 as the first AIDS service organization in Canada. The agency was formed in response to an emerging disease that was starting to infect and affect local communities in Vancouver, specifically gay men. From our beginning, AIDS Vancouver evolved with the progression of the HIV/AIDS epidemic. This evolution has made our service delivery and program development relevant and innovative today.

While setting standards for excellence in program and service delivery, we work with policy makers to address complex legal, ethical and socioeconomic issues. The principles of Health Promotion, Harm Reduction, Community Based Research, Community Development and Volunteerism guide and direct us.

For the past 25 years, AIDS Vancouver has been at the forefront of community response to the epidemic here in the Lower Mainland of British Columbia. Over 25 paid staff and 200 volunteers strive to provide a comprehensive and integrated range of health promotion, education, and support services.
Visit: www.aidsvancouver.org


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