MEDIA ADVISORY
November 30, 2011 - Vancouver, BC: December 1, 2011, On World
AIDS Day, Whole Foods Market will be
donating 5% of their net sales from all four locations throughout the Lower Mainland to
benefit AIDS Vancouver's Grocery Program.
The AIDS Vancouver Grocery (known as the Grocery) is based upon
the principle that adequate nutrition is paramount for sustaining and prolonging health and quality of life, particularly for
those living with HIV/AIDS. The AIDS Vancouver Grocery is the only food bank in the lower mainland that focuses
predominantly on providing nutritionally relevant options specific to individuals living with HIV/AIDS and their unique health needs.
The AIDS Vancouver Grocery is open to serve AIDS Vancouver's HIV+ client base, 56 days throughout the year. The Grocery
services are available at no cost to people with HIV/AIDS who are registered clients of AIDS Vancouver with an annual income of less
than $20,000. The AIDS Vancouver Grocery hands out approximately 16,000 bags of groceries to approximately1200 individuals and
families living with HIV/AIDS per year.
This year, donations to the AIDS Vancouver Grocery have hit an unprecedented low and Whole Foods Market is helping fill
this urgent need by donating 5% of their net sales on World AIDS Day to the AIDS Vancouver Grocery.
What: Whole Foods Market 5% Day
supporting AIDS Vancouver's Grocery Program on World AIDS Day
Who: Interviews are available with:
Brian Chittock, Executive Director, AIDS Vancouver
Heidi Morgan, Grocery Coordinator, AIDS Vancouver
Bradford McIntyre, Board Vice Chair, AIDS Vancouver
Zachery C. Longboy, Marketing and Community Relations Lead, Whole Foods Market
Where: Participating Wholefoods Locations:
Park Royal Village - 925 Main Street
Kitsilano - 2285 West 4th Ave
Cambie - 510 West 8th Ave
Robson - 1675 Robson Street
When: Thursday, December 1, 2011 10am-7pm
All media are invited to cover this meaningful event.
-30-
VISIT: Grocery Program
For Media Enquiries:
Jessica Wood
Director of Development and Public Relations
AIDS Vancouver
(604) 696-4659
jessicaw@aidsvancouver.org
Zachery C. Longboy
Marketing & Community Relations Lead
Whole Foods Market
1675 Robson Street
Zachery.Longboy@wholefoods.com
About AIDS Vancouver
The first AIDS service organization in Canada.
AIDS Vancouver was founded in 1983 as the first AIDS service organization in Canada. The agency was formed in response to an emerging disease that was starting to infect and affect local communities in Vancouver, specifically gay men. From our beginning, AIDS Vancouver evolved with the progression of the HIV/AIDS epidemic. This evolution has made our service delivery and program development relevant and innovative today.
While setting standards for excellence in program and service delivery, we work with policy makers to address complex legal, ethical and socioeconomic issues. The principles of Health Promotion, Harm Reduction, Community Based Research, Community Development and Volunteerism guide and direct us.
For the past 25 years, AIDS Vancouver has been at the forefront of community response to the epidemic here in the Lower Mainland of British Columbia. Over 25 paid staff and 200 volunteers strive to provide a comprehensive and integrated range of health promotion, education, and support services.
Visit: www.aidsvancouver.org
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