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We Care Red Ribbon Campaign

AIDS Vancouver launches a month long public awareness campaign
- We Care Red Ribbon Campaign

October 29, 2010 - VANCOUVER, BC: November 1st to December 1st, 2010 AIDS Vancouver launches a month long public awareness campaign the We Care Red Ribbon Campaign. The Red Ribbon is the symbol of solidarity and hope for those affected by HIV/AIDS. With weekly public outreach events the We Care Red Ribbon Campaign intends to promote two main themes throughout November: Safer Sex Practices and, Stigma: The Silent Epidemic - Breaking Down the Silence. The We Care Red Ribbon Campaign intends to inspire the Vancouver community to "Spread the Love, Stop the Virus."

According to the Public Health Agency of Canada between 2002 and 2008 there were approximately 13,365 people who had tested positive for HIV infection in British Columbia with approximately half of those people living with HIV in Vancouver.

November 2010 has officially been proclaimed Red Ribbon Month throughout the City of Vancouver by Mayor Gregor Robertson in support of this campaign.

What : The Mayor with representatives from AIDS Vancouver will conduct a thirty minute press conference at City Hall declaring November as Red Ribbon Month in Vancouver and the launch of the We Care Red Ribbon Campaign : followed by the unveiling of the We Care Red Ribbon Campaign Public Service Announcements and media Q&A.

Who : Mayor of Vancouver, Gregor Robertson

Fred Lee, We Care Red Ribbon Campaign Emcee.

Daniel Dex Chair, Board of Directors, AIDS Vancouver

Bradford McIntyre Director, Board of Directors, AIDS Vancouver

Tuan Luu, Director, Board of Directors, AIDS Vancouver

When : November 1 st , 2010. 1:00pm

Where : Vancouver City Hall , Media Room , 453 West 12 th Avenue , Vancouver V5Y 1V4

-30-


For Media Enquiries or Interviews
Fleur Cooper
Development and Communications Manager
Direct: 604 696 4657


www.aidsvancouver.org

About AIDS Vancouver

The first AIDS service organization in Canada. AIDS Vancouver was founded in 1983 as the first AIDS service organization in Canada. The agency was formed in response to an emerging disease that was starting to infect and affect local communities in Vancouver, specifically gay men. From our beginning, AIDS Vancouver evolved with the progression of the HIV/AIDS epidemic. This evolution has made our service delivery and program development relevant and innovative today.

While setting standards for excellence in program and service delivery, we work with policy makers to address complex legal, ethical and socioeconomic issues. The principles of Health Promotion, Harm Reduction, Community Based Research, Community Development and Volunteerism guide and direct us.

Mission and Mandate of AIDS Vancouver

For the past 25 years, AIDS Vancouver has been at the forefront of community response to the epidemic here in the Lower Mainland of British Columbia. Over 25 paid staff and 200 volunteers strive to provide a comprehensive and integrated range of health promotion, education, and support services. www.aidsvancouver.org


"Reproduced with permission - AIDS Vancouver "

AIDS Vancouver
aidsvancouver.org


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