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The Farha Foundation and Holt Renfrew Partner Against HIV/AIDS With Farha En Vogue Chez Holt

Exclusive VIP Night of Cocktails, High Fashion and Philanthropy in Downtown Montreal

MONTREAL, QUEBEC--(Marketwired - Aug. 27, 2014) - The Farha Foundation, Quebec's leading HIV/AIDS fundraising organization, is pleased to announce Farha en Vogue Chez Holt, an exclusive VIP shopping event to be held on September 9, 2014 from 6 p.m. - 9 p.m. at Holt Renfrew Montreal. Holt Renfrew is generously donating 10% of every purchase made during this special shopping night to the Farha Foundation and attendees will have a chance to win one of three cosmetic gift sets valued at up to $1,000.

"We are very thankful for Holt Renfrew's contribution to our fight against HIV/AIDS," said Linda Farha, volunteer president and spokesperson, Farha Foundation. "This night of cocktails, high fashion and philanthropy with Canada's leading luxury shopping retailer is the perfect opportunity for all of Montreal get their fall wardrobe while supporting a great cause."

This year Farha En Vogue Chez Holt will include personal shopper Stephanie Boridy sharing her expert tips with attendees, a virgin media photo wall, exclusive cocktails and gastronomic delights from Il Cortile, a long time supporter of the Farha Foundation, makeup touchups and the latest fashion from the world's top designers. The first 10 attendees who bring five friends will also receive a gift certificate, valued at $25 dollars, to the holt café.

"The Farha Foundation has been close to our hearts since the beginning," said Normand Ciarlo, divisional vice-president, Montreal at Holt Renfrew. "We are honoured to be associated with such an important cause and to be able to support it with the perfect night out."

Ron Farha launched the Foundation in 1992 to help people affected with HIV/AIDS, including some 20,000 men, women and children in Quebec. Over twenty years later, the mission he set out to end HIV/AIDS and the focus on prevention and education for youth remains critical. The Farha Foundation invites everyone to this one-night only shopping event in support of a cause that is very much in need of community support.

Farha En Vogue Chez Holt details:

  • All shoppers are to enter the store from the Valet Parking entrance
  • Cocktails and water will be available
  • Canapés provided by Il Cortile
  • Complimentary Perfume Bar
  • Draw (3 prizes) valued at up to $1,000 will be made at 8:50 p.m. (Winners will be contacted)
  • Complimentary makeup touchups from Laura Mercier
  • Complimentary mini facials from La Mer
  • 10% of all sales will be donated to the Farha Foundation

The 22 nd edition of ÇA MARCHE, a walk that aims to end discrimination and bring the Montreal community together in support against HIV/AIDS will take place following Farha En Vogue Chez Holt on September 27, 2014. This 7 km walk through the streets of downtown Montreal will take place on Saturday morning for the first time ever!

About Holt Renfrew

Celebrating a 175-year heritage, Holt Renfrew is recognized worldwide for an inspired shopping experience. Once a purveyor of fashion to Her Majesty Queen Victoria, Holt Renfrew began in 1837 as a modest hat shop in Quebec City. Over the years the brand developed and expanded across Canada. In the 1930's Holt Renfrew began exclusive accounts with some of the best designers in Europe and in 1947 hosted Monsieur Christian Dior when he launched his "New Look". After many years of foreign ownership Holt Renfrew was bought in 1986 by W. Galen and the Hon. Hilary M. Weston. Under their ownership Holt Renfrew has become Canada's destination for luxury retail. Holt Renfrew has 2,300 employees with nine stores across the country in Vancouver, Calgary, Edmonton, Montreal, Quebec City, Ottawa and Toronto (Bloor Street, Sherway Gardens and Yorkdale). Visit us at Holt Renfrew is part of Selfridges Group Limited. With extensive know-how and experience in operating luxury fashion retail stores, the Selfridges Group owns and operates leading heritage banners in key markets around the world, including Brown Thomas in Ireland; de Bijenkorf in The Netherlands; Holt Renfrew in Canada and Selfridges in the United Kingdom. Selfridges Group Limited is a family owned business, W. Galen Weston is Chairman.


The Farha Foundation is Quebec's leading fundraising organization committed to helping men, women and children living with HIV/AIDS. The events organized by the Farha Foundation also serve to raise public awareness of the AIDS pandemic.
Since 1992, the Farha Foundation has distributed close to $9.3 million to 76 organizations throughout Quebec that provide services to HIV/AIDS victims (housing, medication, food, palliative care, homecare, etc.), as well as HIV/AIDS prevention and education programs. An advisory committee determines which organizations the Foundation supports and ensures that the funds are put to the best possible use. To find out more about the Farha Foundation, please visit .

Erin Cudmore
Zenergy Communications
Media Relations Coordinator

Linda Farha
Farha Foundation
Volunteer President and Spokesperson

"Reproduced with permission - Farha Foundation "

Farha Foundation

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