POZ bringing award-winning coverage to the XIX International AIDS Conference July 22-27 in Washington, DC
January 27, 2012 - New York - POZ, the leading brand for HIV/AIDS information in the United States, is pleased to
be named an official media partner for the XIX International AIDS Conference (AIDS 2012) being hosted July 22-
27 in Washington, DC.
The International AIDS Society is the custodian and convener of the International AIDS Conference. Each
International AIDS Conference is organized in partnership with a number of international bodies and local partners.
The biennial International AIDS Conference is the premier gathering for those working in the field of HIV, as well
as policy makers, people living with HIV and others committed to ending the epidemic. It presents a tremendous
opportunity for researchers from around the world to share the latest scientific advances in the field, learn from one
another's expertise, and develop strategies for advancing all facets of our collective efforts to treat and prevent HIV.
POZ is the only U.S.-based, HIV-focused media brand to be named in this capacity. With an audience in the
millions, POZ leads the HIV/AIDS marketplace providing cutting-edge treatment information, investigative
reporting, indispensable resources, inspirational stories of survival and vast interactive social networks to people
living with the virus. POZ also reaches health care professionals, scientists, policy and law makers, community
health centers, the mass media and the general public interested in HIV/AIDS.
"POZ has been a leading resource of important and life-saving information for people living with HIV for nearly
two decades," said Dr. Diane Havlir, U.S. Co-Chair of AIDS 2012. "We are especially pleased to have them as an
official media partner because this collaboration will help ensure that within the large landscape of conference
media coverage, the news and story from AIDS 2012 will be reported from the perspectives of people living with
HIV for their peers and allies."
"We are delighted that POZ will work closely with the AIDS 2012 team to deliver unprecedented coverage for the
conference," said POZ Editor-in-Chief Regan Hofmann. "We are at a pivotal moment in the fight against AIDS and
we look forward to engaging our large and diverse audience in what is sure to be a most historic global AIDS
meeting. As we have done for nearly two decades, we will ensure the voices and concerns of people with HIV are
front and center in discussions and news of treatment, prevention and policy."
POZ magazine and POZ.com are part of the Smart + Strong family. Smart + Strong also operates several other
health-oriented publications and websites, including AIDSmeds (a website devoted to the treatment of HIV), Real
Health (a print and online guide to African-American wellness), Tu Salud (a print and online guide to Latino
wellness) and Hep (a print and online guide to hepatitis). For more information about Smart + Strong, please visit
http://www.smartandstrong.com.
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Source: POZ_AIDS2012_2012_01_25.pdf
Contact:
Ian Anderson
President
Smart + Strong
462 Seventh Ave., 19th Fl.
New York, NY
10018
212.938.2046
ianderson@smartandstrong.com
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